Mexico received an exclusive advance of the film. As part of the event, the three-time Oscar winner announced that the Mexican public would see the first 20 minutes of the film in a premiere, before its global release. "No one has seen this movie, not even my family has seen it, so put your phones down," the actress told the attendees. The choice of Mexico as the initial venue responds to the historical box office performance of the franchise, as the country positioned itself as one of the strongest markets in Latin America after the release of the first film in 2006. The sequel reunites key figures from the original cast, including Emily Blunt and Stanley Tucci, while also integrating new faces like Simone Ashley. The story presents the reunion between Andrea Sachs and Miranda Priestly, in a context where the media and fashion industry has changed significantly in the last two decades. Director David Frankel explained that the narrative addresses a different stage in the characters' lives, with consolidated professional trajectories. Anne Hathaway's return to the saga also responded to creative decisions during production. Mexico City was the first stop of an international tour to present 'The Devil Wears Prada 2'. Actress Meryl Streep highlighted the leadership of Mexico's president, Claudia Sheinbaum, during her visit to Mexico City for the presentation of the film 'The Devil Wears Prada 2', where she participated in an international runway show alongside Anne Hathaway. During her visit to the country, Meryl Streep referred to the Mexican political context and emphasized the importance of Mexico having a woman at the head of the Executive. "Of course, Mexico has left the United States behind by having a woman president and although it has nothing to do with gender, it's great for little girls to know that anyone in the family can be a leader." For this sequel, the team participated in real fashion shows, such as Paris Fashion Week. The premiere of 'The Devil Wears Prada 2' in Mexico will hit theaters on April 30, 2026, as part of a global launch strategy that includes presentations in cities like Tokyo, Seoul, Shanghai, New York, and London. The first installment of the franchise grossed over $326 million worldwide and became a reference in pop culture, boosting the careers of its stars and positioning its characters as icons of contemporary cinema. Meryl Streep highlighted the leadership of Mexico's president, Claudia Sheinbaum. Actress Anne Hathaway shared the tone of the film: "This movie offers a lot of heart and intelligence, but also a lot of fun and joy." The actress recounted that, along with Streep, she asked the project's heads to modify certain aspects in the representation of the fashion industry. "We went directly to talk to the producers (...) we asked them to make a promise: that the models in the fashion show we were preparing for our movie would not be so skeletal," she explained in a previous interview. This approach marked a difference from the first film, which faced limitations in accessing major brands and industry events.
